Configure, Price, Quote systems have a name problem. When they debuted, their basic functions gave a name to the category that was self-explanatory, and it fit well. As with any good idea in technology, however, frequent use brought with it demand for more functionality that quickly outstripped the technology's charter -- a happy problem. Today's CPQ does all that its title initials claim as table stakes, and its new value is in making better use of time for sales reps and literally the whole organization.