Spirit, uncharitably dubbed “America’s most hated Airline“, has once again found itself at the tail end of the American Customer Satisfaction Index (ACSI) for Airlines. The ranking, which was topped by JetBlue and Southwest, draws on detailed interviews from a pool of 70,000 American consumers to rate the service of over 40 industries across ten broader fields. For the field of travel an average airline-industry score of 72 was the worst performer, ranking below average industry scores of 74 for hotels and 79 for online travel sites.

Spirit may prefer to take a glass half-full approach, given that its satisfaction score improved to 62 out of 100 compared with 54 last year (JetBlue and Southwest each scored 80). In fact scores…Continue reading